Marketing has finally become a conversation. Not, in most cases, as was intended, BETWEEN corporations and consumers (that would make too much sense), but rather a global conversation involving millions of consumers ABOUT corporations.
Why now? Because they finally can. For decades, consumers have been saving up their insights and rants about the stuff they consume, simply because there were no adequate means to interact … [ Read more ]
Content: Article | Source: TRENDWATCHING.COM | Subjects: Marketing / Sales, Trends / Analysis