The Role of Strategy in Small-Firm Adaptation to a Changing Environment

Strategy formulation and implementation are critical elements of the small firm’s process of adapting to a changing world. The CEO who hopes to adapt his/her small firm to a changing environment must focus on strategy formulation and implementation. This paper presents theories, concepts, and models that can be used to improve the process of formulating strategies, to determine the content of specific strategies and, to … [ Read more ]