Building Web Sites With Depth
…”Whether at a Web store or a real store, when users don’t get what they want, they leave. But they leave more readily on the Web. In our recent e-commerce study (see “E-Commerce User Experience”), the most common factor that stopped users from buying on a site was that they couldn’t find the item they were looking for. This accounted for 27 percent of all … [ Read more ]
Content: Article | Authors: Jakob Nielsen, Marie Tahir | Source: webtechniques | Subject: IT / Technology / E-Business