It’s common sense that people routinely make irrational decisions—“misbehave”—yet economics models stubbornly assume that everyone is perfectly rational. Behavioral-economics pioneer and Nobel prize winner Richard Thaler explains the divide between Econs and Humans, and the role of “choice architecture” in enabling long-term goals.
Content: Thought Leader
Authors: Jim Guszcza, Richard H. Thaler
Source: Deloitte Review
Subject: Economics
Authors: Jim Guszcza, Richard H. Thaler
Source: Deloitte Review
Subject: Economics
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