People are Talking
Talk may be cheap, but listening to what people are saying about your product can be a valuable method of improving corporate performance. According to recent research, there is a measurable connection between what is being said about a product in online posts and real-time customer behavior. Becoming aware of online comments and learning how to use the information can avert potential downturns in sales … [ Read more ]
Content: Article | Authors: Jacquelyn Thomas, Lakshman Krishnamurthi, Shyam Gopinath | Source: “Kellogg Insight” | Subjects: Market Research, Marketing / Sales