From direct to hybrid marketing: a new IBM go-to-market model
This case looks at how IBM has modified its selling structure to accomodate various changes in the IT market environment, specifically in the Italian market.
Content: Case Study | Authors: Alessandro Gandolfo, Franco Padelletti | Source: “ManagementFirst” | Subject: Industry Specific | Industry: Information Technology | Company: IBM
What Went Wrong at Cisco
The poster company for the new economy not only failed to anticipate the economic downturn, its much-heralded forecasting software and outsourcing infrastructure may have even made things worse.
Content: Case Study | Author: Scott Berinato | Source: “CIO Magazine” | Subjects: Operations, Strategy | Industry: Information Technology | Company: Cisco Systems