Advertising in a Economic Recession [Archive.org URL] Mar 31, 2002 / 73 views / / Favorite 0This content is restricted to site members. Please log in or registerPost navigation← Previous postrecruit MBA zoneNext post →BusinessWeek Part-Time MBA ComparatorMore Related PostsSix Steps to More Effective Marketing MeasurementMatt LernerMatt LernerThe 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing PlansA New Framework for Going Viral