A Method for Better Marketing Decisions
Marketing increasingly must work across boundaries with other functions such as IT, sales, and finance to execute shared decisions. But it is at these seams that communication most often breaks down and processes stall. They key to effective collaboration is to define clear roles and processes for shared decision making. This video, based on “Decision-Driven Marketing” — an article featured in the July/August 2014 issue … [ Read more ]
Content: Multimedia Content | Authors: Aditya Joshi, Eduardo Giménez, Gardiner Morse | Source: Harvard Business Review | Subject: Marketing / Sales