A Method for Better Marketing Decisions [Archive.org URL]

Marketing increasingly must work across boundaries with other functions such as IT, sales, and finance to execute shared decisions. But it is at these seams that communication most often breaks down and processes stall. They key to effective collaboration is to define clear roles and processes for shared decision making. This video, based on "Decision-Driven Marketing" — an article featured in the July/August 2014 issue of HBR by Bain’s Aditya Joshi and Eduardo Giménez — shows how to improve decision making at the seams.