Knowledge and Competitive Advantage: What CEOs Say and What Firms Do
CEOs do believe that knowledge can indeed heighten competitive advantage – particularly if that knowledge is of a certain kind. Preliminary findings from a study of Spanish firms, by IESE’s Rafael Andreu along with Joan Baiget and Agustí Canals, confirm this. Yet at the same time, the authors discover a paradox: the majority of the so-called “knowledge management initiatives” deployed by firms do not seem … [ Read more ]
Content: Article | Authors: Agustí Canals, Joan Baiget, Rafael Andreu | Source: IESE Insight | Subject: Knowledge Management