Knowledge and Competitive Advantage: What CEOs Say and What Firms Do

CEOs do believe that knowledge can indeed heighten competitive advantage – particularly if that knowledge is of a certain kind. Preliminary findings from a study of Spanish firms, by IESE’s Rafael Andreu along with Joan Baiget and Agustí­ Canals, confirm this. Yet at the same time, the authors discover a paradox: the majority of the so-called “knowledge management initiatives” deployed by firms do not seem … [ Read more ]