Knowledge and Competitive Advantage: What CEOs Say and What Firms Do [Archive.org URL]

CEOs do believe that knowledge can indeed heighten competitive advantage – particularly if that knowledge is of a certain kind. Preliminary findings from a study of Spanish firms, by IESE’s Rafael Andreu along with Joan Baiget and Agustí­ Canals, confirm this. Yet at the same time, the authors discover a paradox: the majority of the so-called “knowledge management initiatives” deployed by firms do not seem especially well-geared toward actually harnessing firm-specific knowledge. Knowing is one thing, doing is another.

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