Luc de Brabandere, Alan Iny

Thinking “outside the box” is neither as desirable nor as liberating as it sounds, because the space outside the box is infinite. Faced with limitless possibilities, the human mind feels adrift and tends to fall back into the familiarity of “the box.” People cannot help using mental models, frameworks, and theories—or, as we called them, boxes—to organize their thinking. Thus, a far more powerful approach … [ Read more ]

Luc de Brabandere, Alan Iny

Models and concepts and frameworks are—to use another phrase—mental boxes within which we comprehend the real world. And ever since the 1960s, we have been taught to be creative by “thinking outside the box.”

The trouble is this: once you have mentally stepped outside the … [ Read more ]