Elton Parker, Jeanne Kwong Bickford, Nick D'Intino, Alan Iny

Disruption creates both winners and losers. And you can only be one of the winners if you can see both sides of the coin—and are able not just to avoid the challenges, but also to envision and decisively embrace the potential opportunities within strategic risks. For most organizations, getting there requires a reboot of how they think about and evaluate risk. For example, instead of only taking a defensive posture and asking “How do we avoid a bad outcome?”, also explore potential offensive moves by asking, “How might we outflank the risk itself?”—or “How might we leverage the risk to leapfrog rivals?”