Alan Parr and Karen Ansbaugh

People need something familiar to relate to in order to gain a sense of comfort with the new, the strange. Creative ideas take the facts, feelings and everyday fictions we all share and find new ways to connect them. By making the new and strange seem familiar, you not only establish an opening for your audience to interpret your idea, you create a backdrop against … [ Read more ]

Alan Parr and Karen Ansbaugh

In describing something new, something beyond most people’s vision, you need to create a mental map for them to follow you and your idea to its successful conclusion. The art of making a mental map is to hook your audience with what they know and then explain what they don’t know. Start with a construct that everyone is familiar with and add to it.

So … [ Read more ]

Alan Parr and Karen Ansbaugh

In all great storylines, the author creates a problem, and then solves a problem.