People need something familiar to relate to in order to gain a sense of comfort with the new, the strange. Creative ideas take the facts, feelings and everyday fictions we all share and find new ways to connect them. By making the new and strange seem familiar, you not only establish an opening for your audience to interpret your idea, you create a backdrop against which the edge of your idea will shine.
Content: Quotation
Authors: Alan Parr, Karen Ansbaugh
Source: ChangeThis
Subjects: Change Management, Communication, Storytelling
Authors: Alan Parr, Karen Ansbaugh
Source: ChangeThis
Subjects: Change Management, Communication, Storytelling
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