Take 5: How Companies Benefit from Corporate Social Responsibility

Corporate social responsibility has been a buzzword for a while. And it’s not hard to see how communities stand to benefit when firms are serious about CSR—be it by participating in a clean water campaign or having a large philanthropic presence.

But what about the firms themselves? How does doing good affect their bottom line? Here, Kellogg faculty share research and perspectives into how companies can … [ Read more ]

Corralling Consumer Choice

If consumers like to choose the products they buy, then providing more choice would seem like a smart business decision for a retailer. Research by Alexander Chernev suggests this is not always the case.

Should I Stay or Should I Go? How loss-aversion influences choice

Alexander Chernev has spent his career studying consumer behavior. In a recent study he found that a consumer’s personal goals, particularly their concern for safety and security, strongly influence how likely they are to switch to something new or stay with what they know.