Corporate social responsibility has been a buzzword for a while. And it’s not hard to see how communities stand to benefit when firms are serious about CSR—be it by participating in a clean water campaign or having a large philanthropic presence.
But what about the firms themselves? How does doing good affect their bottom line? Here, Kellogg faculty share research and perspectives into how companies can also benefit from engaging in socially responsible activities.
Authors: Alexander Chernev, Dylan Minor, James Naughton, Megan Kashner, Shannon Schuyler, Sunil Chopra, Thomas Lys
Source: Kellogg Insight
Subject: Social Responsibility