Slice of Life
RBC Royal Bank has opened a window on the unmet needs of its customers-and grown its market share-using segmentation.
Content: Article | Author: Alice Dragoon | Source: CMO Magazine | Subject: Marketing / Sales
CRM Wake-Up Call
How to transform your call center from a budget drain into a source of competitive advantage.
Content: Article | Author: Alice Dragoon | Source: CIO Magazine | Subject: Customer Related
A Travel Guide to Collaboration
To help would-be collaborators understand the lay of the land, this guide to collaboration offers an overview of types of collaboration and their benefits, a look at potential challenges, and a roundup of collaboration best practices and technologies that companies such as Procter & Gamble, the Chicago Mercantile Exchange, BAE Systems and Visa are leveraging to make collaboration pay off.
Content: Article | Author: Alice Dragoon | Source: CIO Magazine | Subject: IT / Technology / E-Business
Fighting Phish, Fakes and Frauds
Companies on the front lines of the phishing wars share tactics for making their sites spoof-proof and protecting online transactions.
Content: Article | Author: Alice Dragoon | Source: CIO Magazine | Subjects: IT / Technology / E-Business, Risk Management
Escaping Excel Hell
Still using Excel to plan your budgets? Still frustrated by inaccurate forecasting? Help – called active financial planning – is on the way.
Read Part 2, “8 Ways to Take Control”
Content: Article | Author: Alice Dragoon | Source: Darwin Magazine | Subject: Finance
Putting Your Money Where Your Mouthpiece Is
Companies spend a lot of money to acquire new customers. Poor service is the fastest way to lose them. Is your company’s call center doing everything it can to keep its customers happy?
Content: Article | Author: Alice Dragoon | Source: Darwin Magazine | Subjects: Customer Related, IT / Technology / E-Business