B2B Organic Growth Demands a Strong Organizational Identity
In Gallup’s experience, companies that want to create or sustain a strong culture can only do so by focusing on the larger dynamic: their organizational identity.
Organizational identity is made up of three interrelated elements: purpose, brand and culture.
- Purpose: Why does our organization exist, and why are we here?
- Brand: How are we known to the world?
- Culture: How do we live, and how do we accomplish
Content: Article | Author: Amy Adkins | Source: Gallup Management Journal | Subjects: Culture, Organizational Behavior
B2B Organic Growth Remains Elusive
Companies need a plan for transforming their current operating model to a customer-centric one. Many moving parts make up customer centricity — from having a clear customer engagement strategy to talking with customers to creating a plan of action.
Developing this model comes down to four phases, which Gallup has categorized as discovery, diagnostic, analytic and sustainment. Within each of these phases, Gallup has also identified common tasks … [ Read more ]
Content: Article | Authors: Amy Adkins, Ed O’Boyle | Source: Gallup Management Journal | Subject: Customer Related