In Gallup’s experience, companies that want to create or sustain a strong culture can only do so by focusing on the larger dynamic: their organizational identity.
Organizational identity is made up of three interrelated elements: purpose, brand and culture.
- Purpose: Why does our organization exist, and why are we here?
- Brand: How are we known to the world?
- Culture: How do we live, and how do we accomplish work around here?
Content: Article
Author: Amy Adkins
Source: Gallup Management Journal
Subjects: Culture, Organizational Behavior
Author: Amy Adkins
Source: Gallup Management Journal
Subjects: Culture, Organizational Behavior
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