800-CEO-READ offers this free e-book which reviews the work of nine marketing books, including:
1. The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling by Annette Simmons
2. Treasure Hunt: Inside the Mind of the New Customer by Michael J. Silverstein
3. Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman
4. The Experience Economy: Work is Theatre & Every Business … [ Read more ]
Content: Article | Author: Andrea Learned | Source: 800-CEO-READ (8CR) | Subject: Marketing / Sales
As we live our personal lives with a better understanding of how interconnected everything is, our work as marketers should also be considering how consumers take in our messages.
Today, storytelling – in its many forms – is one of the most powerful tools for presenting the truths of your product, service, or brand.
Content: Article | Author: Andrea Learned | Source: MarketingProfs | Subject: Marketing / Sales
The buying mind of a woman is a sophisticated and powerful tool. Marketers should try to tap into the characteristics of her buying mind that will guide her to thinking that what your company provides is, indeed, what she wants. Here are those characteristics…
Content: Article | Authors: Andrea Learned, Lisa Johnson | Source: MarketingProfs | Subjects: Demographics, Marketing / Sales