9 Minds on Marketing

800-CEO-READ offers this free e-book which reviews the work of nine marketing books, including:
1. The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling by Annette Simmons
2. Treasure Hunt: Inside the Mind of the New Customer by Michael J. Silverstein
3. Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman
4. The Experience Economy: Work is Theatre & Every Business is a Stage by B. Joseph Pine and James H. Gilmore
5. The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next by Robyn Waters
6. The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market by John Zagula
7. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Fred Senn
8. PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life by Greg Stielstra
9. Robin Hood Marketing: Stealing Corporate Saavy to Sell Just Causes by Katya Andresen

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