There Are Only 3 Types Of Companies In The World. Which One Are You?
What kind of company do you run, and why does it matter? The key to answering this questions is positioning, which is an articulation of your overall business strategy as it relates to the customer in a way that reflects your company culture. I advocate for DNA-based positioning, which defines a company as a customer-centric Mother, a product-focused Mechanic, or a concept-oriented Missionary. That’s it: … [ Read more ]
Content: Article | Author: Andy Cunningham | Source: Chief Executive | Subjects: Management, Organizational Behavior, Strategy