What kind of company do you run, and why does it matter? The key to answering this questions is positioning, which is an articulation of your overall business strategy as it relates to the customer in a way that reflects your company culture. I advocate for DNA-based positioning, which defines a company as a customer-centric Mother, a product-focused Mechanic, or a concept-oriented Missionary. That’s it: only three types of companies in the world, each with its own distinctive DNA. Companies are what they are because of their DNA, and every organization expresses the DNA of one of these types. It is knowing exactly who you are as a company—understanding your corporate DNA—that can really help you win.
Content: Article
Author: Andy Cunningham
Source: “Chief Executive”
Subjects: Management, Organizational Behavior, Strategy
Author: Andy Cunningham
Source: “Chief Executive”
Subjects: Management, Organizational Behavior, Strategy
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »