Smarter ways to do business with the competition
Companies that enter into strategic alliances thus encounter many dilemmas. This article summarises the key issues into six categories of 10 dilemmas and discusses how Star Alliance, the world’s largest airline alliance, has dealt with these 10 dilemmas.
Content: Case Study | Authors: Angela Andal-Ancion, George Yip | Source: European Business Forum (EBF) | Subject: Strategy | Industry: Airlines | Company: Star Alliance