Smarter ways to do business with the competition

Companies that enter into strategic alliances thus encounter many dilemmas. This article summarises the key issues into six categories of 10 dilemmas and discusses how Star Alliance, the world’s largest airline alliance, has dealt with these 10 dilemmas.

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1 Comment

  1. Star Alliance constitutes one of the most complex alliances in the world, with 15 airline members from 16 countries: Air Canada, Air New Zealand, ANA (Japan), Asiana Airlines (South Korea), Austrian, bmi (United Kingdom), LOT Polish Airlines, Lufthansa (Germany), SAS Scandinavian Airlines (Denmark, Norway and Sweden), Spanair (Spain), Singapore Airlines, Thai, United (US), US Airways, and Varig (Brazil).

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