Ann Handley, Sir Ken Robinson

The foundation for innovation consists of two things: Imagination and creativity. Imagination gives you the freedom to consider alternative views. Creativity is about applying imagination to existing systems—to challenge what we take for granted. It’s the process of figuring out if your imagined, original ideas have value.

Power-Writing for the Web: 10 Golden Rules

Experts lay out the rules of writing powerful content that will pull readers or customers into your site.