The foundation for innovation consists of two things: Imagination and creativity. Imagination gives you the freedom to consider alternative views. Creativity is about applying imagination to existing systems—to challenge what we take for granted. It’s the process of figuring out if your imagined, original ideas have value.
Content: Quotation
Authors: Ann Handley, Ken Robinson, Ph.D.
Source: MarketingProfs
Subjects: Creativity, Innovation
Authors: Ann Handley, Ken Robinson, Ph.D.
Source: MarketingProfs
Subjects: Creativity, Innovation
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