When Product Complexity Hurts True Profitability
Most companies are prolific producers of new products. This can be a good strategy for raising share and accessing new markets, but it can backfire if companies cannot determine which items actually make money. A product complexity management framework can help you determine what to make, what to jettison and how to increase product profitability.
Content: Article | Authors: Antal Kamps, Gustaf Sahlén, Johan Sjöström Bayer, Mikael Hilding, Robin Sparrefors | Source: Outlook Journal (Accenture) | Subjects: Marketing / Sales, Operations