Most companies are prolific producers of new products. This can be a good strategy for raising share and accessing new markets, but it can backfire if companies cannot determine which items actually make money. A product complexity management framework can help you determine what to make, what to jettison and how to increase product profitability.
Authors: Antal Kamps, Gustaf Sahlén, Johan Sjöström Bayer, Mikael Hilding, Robin Sparrefors
Source: Outlook Journal (Accenture)
Subjects: Marketing / Sales, Operations