Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes
Arielle Jackson has helped shape hundreds of startup brands. “Working with hundreds of brands has cemented the importance of focusing on the fundamentals of your purpose, positioning, and personality early on. These are the essential elements of a brand strategy. When you get this stuff right, everything flows from there. You don’t get distracted by the competition. Your website writes itself. Your messaging breaks through … [ Read more ]
Content: Article | Author: Arielle Jackson | Source: First Round Review | Subjects: Entrepreneurship, Marketing / Sales