Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes

Arielle Jackson has helped shape hundreds of startup brands. “Working with hundreds of brands has cemented the importance of focusing on the fundamentals of your purpose, positioning, and personality early on. These are the essential elements of a brand strategy. When you get this stuff right, everything flows from there. You don’t get distracted by the competition. Your website writes itself. Your messaging breaks through the noise,” she says.

In this exclusive interview, Jackson outlines seven of the most common early marketing mistakes that she sees, sharing the very exercises and frameworks that she uses to help founders launch quality brands quickly.

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