The use of strategic storytelling as an agent for change in business organizations is quite new . But its impact is increasingly clear.
Storytelling’s success in helping effect change comes from its ability to open lines of communication and enhance understanding of systemic integration, while actively involving the personal dimension, which is a crucial element in motivating people. Storytelling can be a powerful clarifier: of … [ Read more ]
Content: Article | Authors: Arm N. Maira, Michael Shanahan | Source: Prism (Arthur D. Little) | Subject: Consulting / Analytical Tools