The use of strategic storytelling as an agent for change in business organizations is quite new . But its impact is increasingly clear.
Storytelling’s success in helping effect change comes from its ability to open lines of communication and enhance understanding of systemic integration, while actively involving the personal dimension, which is a crucial element in motivating people. Storytelling can be a powerful clarifier: of individual motivations, of the essence of a strategy, and of key barriers to change. Importantly, it also encourages people to sign on to the values and vision of the company in a highly personal way. It may prove to be the single most powerful technique in business organizations where personal choice must be the centerpiece in making change happen.
Authors: Arm N. Maira, Michael Shanahan
Source: Prism (Arthur D. Little)
Subject: Consulting / Analytical Tools