A Manager’s Dilemma: Sow or Harvest
Vijay Govindarajan, Ashish Sood, Anup Srivastava, Luminita Enache, and Barry Mishra have found that companies must focus relentlessly on building long-term competencies, even if doing so reduces immediate profits. Nonetheless, it is vital to shift focus when your product or idea becomes unexpectedly successful, so that you can milk that opportunity’s profits before it vanishes in the face of competition and technological progress.
Content: Article | Authors: Anup Srivastava, Ashish Sood, Barry Mishra, Luminita Enache, Vijay Govindarajan | Source: Management and Business Review (MBR) | Subject: Strategy
New Model for Predicting the Trajectory of New and Existing Products
When it comes to analyzing and predicting the market penetration of new products, the Bass model has long been considered the standard benchmark. New research by Ashish Sood, an assistant professor of marketing at Emory University’s Goizueta Business School, and coauthors addresses a fundamental concern of managers everywhere: how fast consumers will adopt the new products that companies introduce. In their paper, “Functional Regression: A … [ Read more ]
Content: Article | Author: Ashish Sood | Source: Knowledge@Emory | Subject: Marketing / Sales