Competing for Advantage: How to Succeed in the New Global Reality
BCG has developed an analytical framework—the Global Advantage Diamond—for assessing a company’s current market position and devising strategies to achieve global competitive advantage. The Global Advantage Diamond differs from previous global-strategy models in its focus on all four aspects of global advantage: market access to reach new markets and segments, resource access to maximize competitive advantage, local adaptation to meet the full range of needs … [ Read more ]
Content: Article | Authors: Arindam Bhattacharya, Bernd Waltermann, Jim Hemerling | Source: Boston Consulting Group (BCG) | Subjects: International, Strategy