BCG has developed an analytical framework—the Global Advantage Diamond—for assessing a company’s current market position and devising strategies to achieve global competitive advantage. The Global Advantage Diamond differs from previous global-strategy models in its focus on all four aspects of global advantage: market access to reach new markets and segments, resource access to maximize competitive advantage, local adaptation to meet the full range of needs of RDE customers, and network coordination to capitalize on the business’s global reach.
Content: Article
Authors: Arindam Bhattacharya, Bernd Waltermann, Jim Hemerling
Source: Boston Consulting Group (BCG)
Subjects: International, Strategy
Authors: Arindam Bhattacharya, Bernd Waltermann, Jim Hemerling
Source: Boston Consulting Group (BCG)
Subjects: International, Strategy
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