CEOs Need a Customer Experience Revolution—Not an Evolution
Thanks to digital technologies and digitally savvy customers, companies across industries can create a customer experience unlike anything ever seen before. CEOs, take note: this could be the biggest growth opportunity to come along in decades.
Content: Article | Authors: Bharat Poddar, Karen Lellouche Tordjman, Rob Bell, Yogesh Mishra | Source: Boston Consulting Group (BCG) | Subject: Customer Related