Roll-out that seized the market
This article explores the launch of the Procter & Gamble consumer brand Charmin. It was excerpted from a case study prepared by Professor Bodo Schlegelmilch and Assistant Professor Tina Claudia Chini of Vienna University of Economics and Business Administration
Content: Case Study | Authors: Bodo Schlegelmilch, Tina Claudia Chini | Source: European Business Forum (EBF) | Subjects: Industry Specific, Marketing / Sales | Industry: Consumer Products | Company: Procter & Gamble (P&G)
Are you ready to learn from your offshore affiliates?
Reverse knowledge transfers are beneficial to MNCs, but just how much so depends on the subsidiaries’ strategic mission, its country’s economic development and the ability of headquarters to absorb incoming information.
Content: Article | Authors: Björn Ambos, Bodo Schlegelmilch, Tina Chini | Source: European Business Forum (EBF) | Subjects: International, Knowledge Management