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The EBF site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
This article explores the launch of the Procter & Gamble consumer brand Charmin. It was excerpted from a case study prepared by Professor Bodo Schlegelmilch and Assistant Professor Tina Claudia Chini of Vienna University of Economics and Business Administration
Content: Case Study
Authors: Bodo Schlegelmilch, Tina Claudia Chini
Source: European Business Forum (EBF)
Subjects: Industry Specific, Marketing / Sales
Industry: Consumer Products
Company: Procter & Gamble (P&G)
Authors: Bodo Schlegelmilch, Tina Claudia Chini
Source: European Business Forum (EBF)
Subjects: Industry Specific, Marketing / Sales
Industry: Consumer Products
Company: Procter & Gamble (P&G)
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