Casey Winters
When I arrived at Pinterest I would think, growth owns acquisition, activation, retention, resurrection, virality. I think in some ways it’s healthy to start there. I think about how you start a growth organization, you usually start by those problems, like, “Oh, we need more users.” Or, “We need to improve our retention.” Then you evolve into thinking about a more holistic funnel as you … [ Read more ]
Content: Quotation | Author: Casey Winters | Subjects: Management, Marketing / Sales
Casey Winters
One mistake I see some teams make […] is that they only do experiments isolating one variable at a time. Sometimes, you still need to do more divergent experiments that test a totally new experience otherwise you can end up stuck in a local maxima. Or, you can slow down your pace of innovation even as your experiment velocity improves because instead of doing one … [ Read more ]
Content: Quotation | Author: Casey Winters | Subject: Management