When I arrived at Pinterest I would think, growth owns acquisition, activation, retention, resurrection, virality. I think in some ways it’s healthy to start there. I think about how you start a growth organization, you usually start by those problems, like, “Oh, we need more users.” Or, “We need to improve our retention.” Then you evolve into thinking about a more holistic funnel as you grow the team.
But, the next step beyond that is thinking about, ‘What are the current bottlenecks that are preventing us from being a more successful business and how do I apply an experimentation framework to diminish those bottlenecks?’ That’s where you know your growth team has matured.
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