Your new strategy looks good on paper, it looks good in the executive suite. But what does it take for the work force to get it?
Content: Multimedia Content | Author: Charles Galunic | Source: INSEAD Knowledge | Subjects: Organizational Behavior, Strategy
Organisations can be examined within an evolutionary framework of reproduction, selection, and variation. Professors John Weeks and Charles Galunic propagate a memetic theory of the firm to conclude that organisations are fundamentally cultures that provide a natural balance between the needs of retaining the information set that constitutes the organisation and recombining them to meet new challenges.
Content: Article | Authors: Charles Galunic, John Weeks | Source: INSEAD Knowledge | Subject: Organizational Behavior