Free! Why $0.00 Is the Future of Business

Until recently, practically everything “free” was really just the result of what economists would call a cross-subsidy: You’d get one thing free if you bought another, or you’d get a product free only if you paid for a service.

Over the past decade, however, a different sort of free has emerged. The new model is based not on cross-subsidies – the shifting of costs from one … [ Read more ]

Richard Branson

When Richard Branson was at school, his headmaster predicted he would wind up either a millionaire or in jail. Since then, he’s done both. Here he talks to TED’s Chris Anderson about the ups and the downs of his career, from his multibillionaire success to his multiple near-death experiences, from Virgin’s line of spacecraft to the failure of the Virgin condom. He also reveals some … [ Read more ]

The Long Tail: Why the Future of Business Is Selling Less of More

Wired editor Anderson declares the death of “common culture”-and insists that it’s for the best. Why don’t we all watch the same TV shows, like we used to? Because not long ago, “we had fewer alternatives to compete for our screen attention,” he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and theaters and Wal-Mart CD racks, … [ Read more ]

The Long Tail

Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.

Narrowing the Credibility Gap, or, Managing the Art of the Promise

Scan the newspapers for the latest political or corporate crisis. All too often, you will find organizations and leaders incapable of delivering promises that, straightforward when articulated, became prohibitively complex in execution.

Promise management – the science of systematically connecting what we say with what we do — is quickly becoming a differentiating factor in the decision making mindset of the twenty-first century. This has profound … [ Read more ]