Narrowing the Credibility Gap, or, Managing the Art of the Promise

Scan the newspapers for the latest political or corporate crisis. All too often, you will find organizations and leaders incapable of delivering promises that, straightforward when articulated, became prohibitively complex in execution.

Promise management – the science of systematically connecting what we say with what we do — is quickly becoming a differentiating factor in the decision making mindset of the twenty-first century. This has profound implications for corporations and leaders.

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