The Infinite Asset: Managing Brands to Build New Value
Content: Book | Authors: Chris Lederer, Kevin Lane Keller, Sam Hill | Subject: Marketing / Sales
Smart, Wealthy Company Seeks Good-Looking, Sophisticated Companion
Companies can no longer just worry about branding. Co-branding is the new game.
Content: Article | Authors: Chris Lederer, Sam Hill | Source: Context Magazine | Subjects: Business Development, Marketing / Sales