The Infinite Asset: Managing Brands to Build New Value [Archive.org URL] Dec 13, 2002 / Comment / 49 views / / Favorite 0 Content: Book Authors: Chris Lederer, Kevin Lane Keller, Sam Hill Subject: Marketing / SalesLike this content? Why not share it?Post navigation← Previous postMake Your Own LuckNext post →High Hopes for Holiday E-Retail Sales in EuropeMore Related PostsMillennials and beyondMichael HarrisWhy Your Sales Force Needs Smarter IncentivesWhich marketing strategies drive the highest-quality traffic with the lowest cost and effort?How Brands Can Win Big With Inclusion Strategy There Are No CommentsClick to Add the First »Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment *Name * Email * Website Receive a monthly newsletter of new content added (no spam)Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.