Stargazing
The celebrity endorsement, driven more by gut feel than hard data, remains a bit of a black box for ROI-focused marketers.
Content: Article | Author: Christopher Caggiano | Source: CMO Magazine | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Extreme Makeover
In the fight against commoditization, companies are scrambling to create value-added services to protect their precious margins. But making the switch is easier said than done. To complete its metamorphosis, Dow Corning needed to transform the entire company.
Content: Case Study | Author: Christopher Caggiano | Source: CMO Magazine | Subjects: Change Management, Marketing / Sales | Company: Dow Corning
Red Tape: Are You Cheating Your Employees?
Litigation from wage-and-hour disputes is skyrocketing. And you may be breaking the law without even knowing it.
Content: Article | Author: Christopher Caggiano | Source: Inc. Magazine | Subjects: Human Resources, Legal
The Right Way to Pay
Over the past few years, entrepreneurs have forged a quiet revolution in compensation, carving out bold new incentive programs. What they’re discovering is that the right pay strategy can transform a company.
Content: Article | Author: Christopher Caggiano | Source: Inc. Magazine | Subjects: Human Resources, Management