In the fight against commoditization, companies are scrambling to create value-added services to protect their precious margins. But making the switch is easier said than done. To complete its metamorphosis, Dow Corning needed to transform the entire company.
Content: Case Study
Author: Christopher Caggiano
Source: CMO Magazine
Subjects: Change Management, Marketing / Sales
Company: Dow Corning
Author: Christopher Caggiano
Source: CMO Magazine
Subjects: Change Management, Marketing / Sales
Company: Dow Corning
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