Gonzo Marketing: Winning Through Worst Practices
Content: Book | Author: Christopher Locke | Subject: Marketing / Sales
The Customer As Co-Developer
Who has more product knowledge: 10,000 workers or 1 million customers?
Content: Article | Author: Christopher Locke | Source: InformationWeek | Subjects: Customer Related, Trends / Analysis
Personalization.com
This site has become the most comprehensive, credible source of information available on personalization and collaborative filtering trends and information. The purpose of the site is to create an open discussion forum on what personalization is and what it means for online interaction — from basic hello and welcome back messages to content/information that is dynamically served up based on personal information gathered about the … [ Read more ]
Content: Online Resource | Author: Christopher Locke | Source: Net Perceptions | Subjects: IT / Technology / E-Business, Marketing / Sales
The Cluetrain Manifesto: The End of Business As Usual
read a review at:
http://www.contextmag.com/archives/200002/BookReview1.asp?process=print
Content: Book | Authors: Christopher Locke, David Weinberger, Doc Searles, Rick Levine | Subject: Management